Hi Kind Friends! This past weekend I went to something a little different, a focus group for fitness clothing! Liz, the founder of ilo gear, had a table outside of soleRUNNERS (my Wednesday run club) a few weeks ago advertising her new brand and that she was giving away one piece of her line to those that came to her focus group. The goal of the focus group was to try out ilo gear clothing, workout in it, and then answer surveys about the way the products held up to the workout. Did they repel sweat? Did they ride up when running? Were they comfortable? Etcetera. My first outfit, shown below with the founder Liz, was a pair of shorts and built in sports bra top (doesn’t it hold my boobs well?).
The brand itself is a lot more colorful than the outfits I was wearing (based on their Instagram). The samples from the focus group were more streamline so we would judge the material and the fit versus how they looked (at least that’s what I’m assuming). I’m excited to eventually see their full catalog.
All in all it was a really fun experience to try out a new brand and get a free workout. I’m always sharing my opinions about anything and everything so getting something fun out of doing something I just naturally do was great.
If you are reading this – Let me know in the comments what is your favorite thing about working out? I love feeling the endorphin high after a run.