In My Journal on
July 16, 2013

Working at Home: Being the Social Media Manager at girl-karma

WAH Social Media Manager

There is a lot of curiosity behind the idea of working at home (WAH). It is totally natural! I feel like WAH is a new concept for a lot of people (even though it is more common now than it ever was before) and with all the different kinds of WAH opportunities out there it can get confusing. Here I’ll explain what I do for my WAH job as the social media manager for girl-karma and a little bit about my blog. 

I started legally working for girl-karma in July 2012 (just putting my name in the system, signing contracts, etc.) but my actual start date was around August 18th (right after graduation). I was first hired as a social media intern but then got promoted last November 2012 to a full time (35-40 hours a week) position as the official social media manager.  

Girl-karma is a website aimed at improving women’s self confidence to help them take over the world. It’s a happy and fun environment to be a part of. 

As an intern my job was very similar to how it is now, I just now have more of it to do and more responsibilities. 

jennifer and rebecca at girl-karma

(Jennifer and I during my San Francisco business trip)

The bare bones explanation of what I do: For 35-40 hours a week I run girl-karma’s Twitter, Instagram, Facebook, G+, Pinterest, Tumblr, YouTube, and their blog while at my home. Once or twice a week I have meetings on Skype or G+ with the founder of girl-karma, Jennifer. We are in constant communication throughout the week via email as well.

There is a lot more to that then meets the eye though. Handling social media for a company is very different than doing it for fun on your own. I need to make sure I am talking in the perspective of girl-karma at all times because my “voice” is all most people will know. Whatever I say on girl-karma’s Twitter is what represents girl-karma on a whole so if I ever slip up and say the wrong thing it’s as if girl-karma messed up and not me. Making sure to consistently have increases in the amount of followers and interactions, all those analytics, it is harder than people realize. I can’t even remember the last time my Twitter showed much of an increase because of the amount of time I work on increasing girl-karma’s. 

I update each of girl-karma’s social sites at different intervals throughout the day (some accounts only need to be updated once while others need 15+ updates in one day) using the website Hootsuite. Through Hootsuite I can schedule updates for a lot of our accounts so that status updates will go up regularly throughout the day even when I’m not at the computer. Some accounts like our blog and Tumblr I have to schedule through the respective sites (using queue functions) rather then through Hootsuite. 

The bulk of my time is spent on Twitter. Aside from regularly updating our followers I also attend Twitter chats a few times a week (like #lbloggers #bbloggers #blogtrends #blogbrunch etc.) as a way to get girl-karma‘s name out there. We don’t currently have a marketer so I help get our name out there in different ways. A few odds and ends things are thrown in that a social media manager may not do because girl-karma is a start up. I don’t mind though, I like having variety in my work.



Now the question you are most likely thinking, what does it pay to be a social media manager? It depends on the company. Since I work at a start up I am getting paid hourly rather than a salary (many people are on salaries, according to Google). Social media is a relatively new field of employment (compared to other professions) so there isn’t a standard set yet. 

As for making money on my blogging, the bulk of that money comes from my videos on YouTube (through the StyleHaul network, paid by impressions). I get occasional sponsorships on this blog but it is not very common. I honestly can’t give you a good idea on how much you can make as a blogger either because it varies so greatly. I can say though that the money I make on my blog and YouTube videos would not be enough to support me if it weren’t for girl-karma. 

Overall, I am very grateful for the opportunity to work at home. The hours can be incredibly long (see more details in my first Work At Home post) since I am in control of when I work (life gets in the way often) but it is an experience I would not trade for the world. I believe that I work the best when I can be at home, although I would be open to the idea of working in an office for girl-karma if the opportunity arose… Who knows what (and where) the future holds.

Thank you for reading! Feel free to leave any questions you have about working from home in the comments. There is so much more I want to say, like how I’ve actually been experiencing problems with my hands and wrists from the repetitive motions of working on a computer all day, that I will cover in future posts.  

P. S. If you’d like help with your Twitter, I can help!

P. P. S. Don’t forget to enter my giveaway!

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  • Liz

    I would love to be able to work from home but I can’t; my current employer doesn’t even have a work from home policy at this point, crazy right?

    July 16, 2013 at 7:17 pm Reply
    • rebeccakelsey

      It’s not as common yet but hopefully it will be soon! Best wishes to you Liz.

      Kindness is the best accessory,

      July 16, 2013 at 11:17 pm Reply
  • Hillarie

    Working in social media or PR is a dream job for me. I’m double majoring in web communication and public relations at my university. If I have time I will pick up a minor in corporate communication as well :D

    July 16, 2013 at 7:47 pm Reply
    • rebeccakelsey

      Hi Hillarie,

      Congratulations on all your hard work! Having a double major is not easy. I was able to pick up a minor in psychology when I was in school, I really enjoyed it.

      Kindness is the best accessory,

      July 16, 2013 at 11:18 pm Reply
  • Krystyn

    What a great job! And, the fact that you get to do it full time and not have to manage a million different social companies is super nice.

    July 22, 2013 at 12:06 pm Reply
    • rebeccakelsey

      Thank you Krystyn! =)

      Kindness is the best accessory,

      July 23, 2013 at 11:21 am Reply
  • Mary Watson

    This is awesome! Congratulations on your career and your passionate pursuit of all things “socially mediac” –LOL!!!

    January 30, 2017 at 6:34 pm Reply
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