Last November, I was invited to a Social Media Influencer Series event called #CVSMeetUps in Miami, FL where CVS/pharmacy showed local influencers the great new work they are doing, rebranding the stores to be more than just a convenient place to buy snacks, but rather a health and beauty destination. It was a really enjoyable event that showed me how much CVS cares about their customers, so when I realized (to my horror) that I had actually not blogged about the event – I started putting together this post to share with you all the details.
First, I’d like to thank Delia Mooney and the other event coordinators for inviting me to this meetup – it was a really enjoyable experience and I particularly enjoyed their attention to detail when inviting me. They made sure to pinpoint on the tour things that appealed to my particular writing style and audience, the attention to detail they paid to each invitee was wonderful.
When I first heard that CVS was ditching cigarettes, before being invited to this event, I was ecstatic. I’m a firm supporter in lowering the rate of smokers and seeing that CVS was working to make this dangerous habit less convenient made me feel like they really cared. This event showed me all of the other health initiatives they were putting together and the whole picture became much clearer.
The first stop on the CVS tour was their new health-food options, featuring a healthy corner designed to make grabbing a guilt-free snack easier. Sure, it still had some of the “fun” snack items like Dorritos, but the emphasis was on making baked, whole grain, and minimal ingredient items easier to find and more appealing – which I think they definitely achieved.
Then in the vitamin and health sections, we were shown some of their new CVS branded items to help customers heal and stay healthy at a great price, including cool new products like manuka honey infused items.
The most exciting section for me, however, was the new beauty aisle. Not only have they expanded the product offerings, but CVS has added many natural skincare alternatives. I was drooling over some of these and almost stopped paying attention becuase I was making a mental to-buy list.
At this point, Delia was sweet enough to point out some of the cruelty-free options CVS was sharing, making note that most of my followers don’t use products tested on animals. I really appreciated her attention to detail.
The networking event afterward, at Bio Tuscan Grille, was a lot of fun. I really enjoyed speaking with other local bloggers. Delia even pointed out what food I was allergic too! Seriously, she was amazing.
And hello, to-die-for food. Any event with food is an event I want to go too. Seriously. Are you throwing an event with catering in Miami, FL? Reach me at my contact page.
To top off #CVSMeetUps, everyone that attended got a goodie bag of some of their new product offerings.
Overall, I was really happy to see everything CVS has been up too and I’m happy to be a loyal customer. Health and conveinance don’t have to be mutually exclusive, I’m happy to see CVS blurring that line.
What is your favorite go-to healthy snack? Can you get the ingredients at CVS?
I’ve been pretty obsessed with anything avocado lately. What about you?